Brand
Brand assets and guidelines
Logos, colour, type and the rules for using them. Please follow these guidelines whenever you show the Uniden Voice over Cloud brand.
Logos
46 files in the pack. Use SVG for anything digital or printed, and PNG only where a raster is required. SVG stays sharp at any size.
Primary lockup
The default. Use this everywhere unless you have a reason not to.
Reverse lockup
For dark backgrounds, photography and video.
Navy lockup
For brand-coloured panels where solid black reads as a hole.
Reverse on black
On black grounds and over dense photography.
Icon
The U on its own. Use it only where Uniden Voice is already named nearby.
Icon, reverse
The U on dark grounds.
App icons and tiles
For app stores, favicons, avatars and anywhere square.
Space and size
Two rules cover most of it. Give the logo room, and do not run it smaller than it can survive.
Clear space: The cap height of the U, on all four sides. That is 66% of the full lockup's height. Nothing comes inside it.
Minimum sizes
- Full lockup32 px tall
- Icon alone16 px
- App tile or favicon16 px
Below 32 px, do not shrink the lockup
VOICE OVER CLOUD is a hairline at about a fifth of the cap height of Uniden, and it turns to mush around 24 px. Under 32 px use the U with “Voice over Cloud” set beside it as live type, rather than shrinking the lockup.
Colour
Click any swatch to copy its hex.
Cyan is a dark-ground colour
#00b4d8 on white measures 2.46:1, which fails accessibility for text at any
size. On light grounds use VOC Teal #0a6e8a (5.82:1) instead. Cyan belongs
on navy and black, where it measures 4.73:1.
Typography
Plus Jakarta Sans
Headings and display. Set tight, with generous space around it.
Logotype
Supplied as outlines
The logo is artwork, not type. You never need a font to use it, and it is never re-set.
Headings
Plus Jakarta Sans, 700 and 800
Used across unidenvoice.com.
Body and UI
Inter, 400 to 600
Do and do not
The short version: use the files as supplied, give them room, and do not redraw anything.
Please do
Give it room
Keep the clear space clear on all four sides.
Use the supplied files
Always start from the artwork in the pack, never a screenshot.
Keep it legible
Respect the minimum sizes. If in doubt, go bigger.
Pick the right ground
Reverse on dark, primary on light. Check the contrast.
Please do not
Do not stretch or squash
Scale it proportionally, always.
Do not recolour it
Use the supplied colourways only.
Do not rotate or tilt
The logo sits level.
Do not add effects
No shadows, glows, bevels, gradients or outlines.
Buy now
Do not crowd it
Nothing inside the clear space.
Uniden
Do not rebuild it
Never re-type the name or redraw the mark.
Do not remove the ®
It is part of the supplied artwork. If it is too small to read, the logo is too small. Go up a size or switch asset.