The Four Part Recipe for Any Greeting
Every good voicemail greeting answers the four questions a caller has in the second after the phone stops ringing. Get these in, in this order, and the wording around them matters much less.
| Part | The caller is wondering | Example line |
|---|---|---|
| 1. Who | Have I rung the right place? | "You've reached Harbour Street Physio." |
| 2. Why | Is anyone there at all? | "We're with clients at the moment." |
| 3. What | What do I need to say? | "Please leave your name, number and the best time to call." |
| 4. When | Will anyone actually ring back? | "We return messages within two business hours." |
Part four is where most greetings fall down. "We'll get back to you as soon as possible" tells the caller nothing, and they know it. A specific promise such as "by the end of the day" or "first thing tomorrow morning" gives them a reason to wait instead of ringing your competitor. Only promise what you can keep, though. A missed callback promise does more damage than no promise at all.
Aim for around 20 seconds. At a normal speaking pace that is about 50 words, which is enough for the four parts and not much else. Anything that does not help the caller leave a useful message can go.
Main Business Line, During Business Hours
This is the greeting a caller hears when the office is open but every line is busy or nobody could get to the phone. It should sound like a short delay, not a closed door.
Script 1: Main line, busy during the day
"Thanks for calling Westside Accounting. Everyone's on another call or with a client right now. Please leave your name, your number and a quick note about what you need, and one of the team will call you back within two hours. If it's about a lodgement due today, say so at the start of your message and we'll call you first."
Script 2: Small team, short and warm
"Hi, you've reached Coastline Signs. We can't get to the phone just now. Leave your name and number and we'll ring you back this afternoon. Thanks for calling."
The "say so at the start" line in Script 1 is worth stealing. It lets callers sort themselves, so the urgent message gets heard first when someone works through the voicemail list.
After Hours Message Examples
After hours greetings carry one extra job: telling people when you are open again. Say your hours in plain spoken form ("eight thirty to five, Monday to Friday"), not in the shorthand you would print on a sign.
Script 3: Office closed for the night
"Thanks for calling Brightwater Insurance Brokers. Our office is closed for the day. We're open eight thirty to five, Monday to Friday. Leave your name, your number and a short message, and we'll call you back tomorrow morning. If you need to make a claim urgently, the number for your insurer's claims line is on your policy schedule."
Script 4: Weekend, with an on call option
"You've called Ridge Plumbing outside business hours. For a burst pipe, a blocked sewer or no hot water, press one now to reach our on call plumber. For anything else, leave your name, number and suburb, and we'll call you back on Monday morning."
Script 4 only works if your phone system can actually send "press one" to a mobile on the weekend. If it can't, do not offer it. A greeting that promises an option that does nothing is worse than a plain message. Our guide to fixing missed after hours calls for tradies walks through the on call setup.
Public Holidays and the Christmas Close
Holiday greetings are the ones that go stale. The rule is simple: say when you are back, and switch the greeting off the day you return. Leaving "We're closed until the 2nd of January" running into February tells every caller that nobody is paying attention.
Script 5: A single public holiday
"Thanks for calling Northside Vet Clinic. We're closed today for the public holiday and open again tomorrow from eight. If your pet needs urgent care, please call the after hours emergency vet listed on our website. Otherwise, leave a message and we'll call you back tomorrow."
Script 6: Christmas and New Year shutdown
"Hi, you've reached Southern Cross Joinery. We're closed for the Christmas break and back on Monday the 12th of January. Merry Christmas from all of us. If you're an existing customer with an urgent problem, leave your name, number and address and our on call team checks messages every morning over the break. Everyone else, leave a message and we'll call you in the first week back."
Two details make the Christmas greeting work. Give the return date with the day of the week, because people lose track of dates over the break. And if anyone really will check messages, say how often, so customers know whether to wait or try elsewhere. Our Christmas shutdown checklist for business phones covers the rest of the holiday setup, from diverts to the date you switch it all back.
A Person's Own Line
Staff greetings tend to be the worst in the building, because each person records their own in thirty seconds on their first day. Give everyone the same template so the business sounds consistent.
Script 7: Individual staff member
"Hi, you've reached Priya Shah in accounts at Westside Accounting. I'm away from my desk or on another call. Leave your name, number and invoice number if you have it, and I'll call you back today. If it can't wait, press zero to go back to reception."
Script 8: Staff member on leave
"Hi, this is Priya Shah. I'm on leave until Monday the 17th and not checking messages. For anything about accounts, please call reception on the main number and the team will help you straight away."
Script 8 deliberately does not invite a message. If nobody is listening to that mailbox for a fortnight, asking people to leave one just guarantees they wait two weeks for an answer.
Sole Traders and Tradies on the Mobile
When the business number rings your own mobile, the greeting has to do the work a receptionist would. It should also make clear this is a business, even though it is a mobile. If you run your business number on your mobile, our guide to setting up a business number on your mobile explains how to keep work and personal calls apart.
Script 9: Sole trader
"Hi, you've reached Mel at Mel Harris Bookkeeping. I'm with a client, so I can't take your call. Leave your name and number and I'll call you back between appointments, usually within the hour. You can also text this number if that's easier."
Script 10: Tradie on the tools
"G'day, it's Dan from Fairweather Electrical. I'm on a job and can't pick up. Leave your name, your suburb and what needs doing, and I'll call you back at lunch or after four. If you've got no power or something's sparking, say 'urgent' first and I'll check messages within the hour."
Asking for the suburb is a small thing that saves a callback. A tradie can tell from "Penrith, ceiling fan install" whether the job fits the week before ringing back, and the caller feels heard.
Clinics and Real Estate Agencies
Some businesses get calls where the greeting has to steer people before it asks for anything. In healthcare that means emergencies come first. In real estate it means sorting tenants with a problem from buyers and sellers.
Script 11: Medical or allied health clinic
"You've called Harbour Street Physio. If this is a medical emergency, hang up and dial triple zero. Our clinic is closed right now. To book or change an appointment, you can book online any time on our website. Otherwise leave your name, your number and your date of birth, and reception will call you back when we open at seven thirty."
Keep personal health detail out of the request. Name, number and date of birth are enough for reception to find the file. Asking callers to describe their condition on a voicemail creates a record you then have to handle carefully. For the rest of the front desk setup, see our guide to phone systems for medical, dental and allied health practices.
Script 12: Real estate agency
"Thanks for calling Bayview Property. Our office is closed. If you're a tenant with an urgent repair, such as a burst pipe, no power or a security problem, call the emergency repairs number in your lease. If you're buying, selling or asking about a rental, leave your name, number and the property address, and an agent will call you back tomorrow morning."
Pointing tenants to the urgent repairs contact in their lease matters, because a voicemail left overnight about a burst pipe is not a repair request anyone can act on until the morning. Our article on phone systems for real estate agencies covers routing those calls to a person instead.
When the Mailbox Is Not Checked
Sometimes the honest greeting is that nobody will hear a message: an old number kept alive during a move, a line that only exists for outbound calls, or a mailbox that is full. Tell callers where to go instead.
Mailbox not monitored
"You've reached a number at Westside Accounting that isn't monitored, so please don't leave a message here. Call our main line on the number on our website and the team will help you."
A full mailbox is worse than either. The caller hears that they cannot leave a message, and often nothing else. If your mailbox fills up regularly, it is telling you that messages are not being cleared, and that is a problem a greeting cannot fix. Voicemail to email, covered below, is usually the cure.
What to Cut From Your Greeting
Play your current greeting back and listen for these. Each one adds seconds without helping the caller.
- "Your call is important to us." Callers have heard it thousands of times and it now signals the opposite.
- "Leave a message after the tone." Everyone knows how voicemail works. Use the time to say what to leave instead.
- Long web addresses and email addresses spelt out letter by letter. Nobody can write them down while holding the phone. Say "on our website" and make sure the site is easy to find.
- Menu options repeated inside the voicemail. If someone has reached voicemail, they have already been through the menu.
- Dates that will go stale, such as "this week" or "until the 2nd". If you must use a date, set a reminder to change it the day it passes.
- Background noise from the workshop, the cafΓ© or the car. Record somewhere quiet, or type the greeting and let text to speech read it.
- Jokes and music. Funny once, irritating on the third call. A friendly tone does the same job.
Recording It, or Typing It Instead
If you record your own greeting, stand up, smile and read it from the script rather than ad libbing. Standing changes how your voice sounds, and a smile is audible. Read it twice and keep the better take. Speak a little more slowly than you would in conversation, especially the business name and any number you give out.
The alternative is to type the greeting and have it read out. With Uniden Voice, text to speech reads your typed greeting and menu prompts in a natural voice, in a choice of languages. That makes the greetings in this article copy, paste and done, and it means changing the Christmas return date is a thirty second edit rather than a re-recording. It also keeps every greeting in the business sounding the same, which matters more than people expect when a caller is transferred between three people in one call.
Recording or text to speech?
A recorded greeting from the owner suits a sole trader or a small practice where clients know the voice. Text to speech suits anything you change often, such as holiday hours, and any business with several greetings that should sound consistent.
Where Voicemail Belongs in Your Call Flow
The best voicemail greeting is the one fewer callers hear. Voicemail should be the last step in a flow, after the phone system has tried everyone it reasonably can. On Uniden Voice, the call flows that work best for most small businesses are one menu, then a group or a queue, then voicemail:
- A time condition checks the hour, the day and your holiday list, and picks the right greeting for you, so the after hours and public holiday scripts play on their own and switch back without anyone remembering.
- A ring group rings desk handsets, the mobile app and an ordinary mobile number together or one after another, so a call can reach someone on the road before it reaches voicemail.
- A call queue holds callers in order with your own greeting instead of an engaged tone, when a short wait is better than a message.
- Voicemail to email sends each message to the right inbox as an audio file, so it is heard on a phone between jobs rather than when someone remembers to dial in. Full mailboxes stop being a problem.
Our guide to designing a call flow goes through the whole sequence step by step.
There is also a step before voicemail that many businesses now use: an AI agent that answers when nobody else can. Uniden Voice AI Agents can answer the call, take the name, number and reason, book an appointment and email the details to the right person, so the caller has a conversation instead of a beep. If you are weighing that up, our guide to having AI answer your calls covers which calls suit it and which still need a person.
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